An advantage to creating video content is that it is a fun, visually engaging way to showcase your business, products, services and personality. Not every video needs to be hard-selling advertising or slick Hollywood production with a huge budget. In fact, corporate website videos are more effective when they focus on product uses or industry trends, rather than videos that push sales. Videos are important to remind people that your company is run by people who share similar beliefs and values.
TELL YOUR STORY
Video allows you to tell your story in an entertaining or interesting way. Part of the reason that video production is effective for small businesses is that it gives the opportunity to explain the benefits of your product or service, without commercial constraints, keeping in mind certain stylistic approaches for particular outcomes.
PROCESS EXPLAINER VIDEO
Showcase your business and its product reputability with a process explainer video. This example was shot at Pirtek Wollongong, highlighting the stringent production and testing procedures of their hose manufacturing.
INTERVIEW STYLE VIDEO
This video was shot for Jo Spicer (author), this short 1 min teaser is available to watch with the full video found by clicking here
ANIMATION STYLE VIDEO
We offer cut out animations, frame by frame, motion graphics and custom logo animations for your brand consistency and communication.
SOCIAL MEDIA VIDEO
Create fun, engaging and meaningful content for your business to share online via multiple social media channels. Bring attention to your brand and encourage action and participation.
Showcase your event with an events highlights video. Suitable for promoting the event, reviewing past events, social media content and generating sponsorship interest.
SEARCH ENGINES LIKE VIDEOS
We ensure your video strategy is thouroughly documented and clean cut with a description and tags, and if it provides solutions to what online browsers are searching for, so that it can get high rankings in search engines. Even if you run a small business, by strategically targeting a niche on YouTube, you can build a loyal online following. YouTube is also a social network, making it possible to engage with followers, and repeated visitors. Another great way to boost search engine rankings for videos is to use transcriptions.
EASY ON THE EYE
Online video is much easier to digest than reading a tonne of content. as important as reading is, video is simply more enjoyable and allows the viewer to relax. People like to watch videos because they require far less effort, effort whereas reading is more like actual work.
CREATIVE BRAND AWARENESS
Video is the most engaging form of media that utilises image motion and audio, simulating a real-life experience. Video can help make consumers experience a product, even if they have not bought it. Video is therefore, the most effective means of explaining products and building a brand given the limitless production techniques at your disposal.
EFFECTIVE CALL TO ACTION
Strong call-to-action statements aid an effective video marketing campaign, such as directing the viewer to visit your website to learn more information about the brand and product. if your message is well executed, then it can lead to a high number of conversions.
One of the best reasons to engage in corporate video production is that it can be shared with your followers on social media. if your video is compelling enough, it can lead to comments and discussions about your business, sharing your brand with countless viewers online. Shares of your videos on social media is like free advertising where your customers are doing your marketing for you! These days, many consumers base their purchases on reccomendations from friends, which is why online reviews, and online sentiment towards your product are influential to sales.
One of the most effective video productions, and one that is able to be fully utilised by any business, testimonials display and convey to your followers what other customers think about your brand. It is best to use honest responses, and not overproduced to avoid testimonial to appear to be staged. Let the most articulate and descriptive customers tell the story of how they benefited from your product or service, and influence other potential customers.
Learning through a variety of multimedia sources can accelerate learning and save money on training employees in person by teaching them in their own time. Training videos are effective as they provide visual demonstrations which can be clearer than studying just a manual. Employees can then watch these videos at any time to further understand and retain the information.