SOCIAL MEDIA MANAGEMENT
GROW YOUR ONLINE PRESENCE
Social Media Management
Social media marketing will increase your brand’s exposure, grow customer awareness and increase loyalty through sharing and communicating on a more personal level.
There are multiple platforms which can generate new leads, by producing attractive and engaging content. Now more than ever, it is also vital to improving your search engine discoverability.
Our aim at AdCraft Studio is to create outstanding campaigns that attract customer’s attention. We work personally work with you in order to craft an image that fits with your business, brand and image.
What ADCRAFT can offer YOUR BUSINESS
Social Media Management
Ad Campaign Management
Cross Platform Scheduling
Scheduled Organic Posting
Facebook Pixel Integration
Determine Your Business Objectives
Before racing into mindless posting, it is imperative that we determine your business objectives through strategy sessions. We develop a list of KPIs based on the business outcome you are trying to achieve in order to set objectives to meet them.
Generate a Social Media Strategy to Reach Your Goals
Once your objectives have been clearly set, we begin to develop your social media marketing strategy. This process includes an industry and competitor analysis, particularly across the social media space. This strategy ensures that you are targeting your ideal customer, and will drive high prospective leads to your website through engagement across these social media channels.
Implementation, Reporting and Results
Now the objectives and strategy have been set and it is time to launch your campaign! Your ads are live but our work is not over. During this stage we are constantly monitoring performance of the KPIs and measuring them against the objectives of your business.
For the duration of your campaign, our team will review and monitor results, making data-led decisions to optimise your ROI. We regularly stay in touch with reporting and communication, so that you can be up to date with your digital marketing process.
What OUR CLIENTS have to say
“Before AdCraft Studio managed our social media, I was skeptical as to how we could generate leads in this particular industry. AdCraft helped us increase our brand awareness with unique and engaging content. I have had a lot of great feedback from our clients. We have been able to communicate our services better and even made sales directly through Facebook. It has paid for itself.”
“AdCraft Studio jumped on board midway through the 2019 season handling our social media channels and photography. They have coordinated interviews with players and club personnel, as well as providing professional team photography. We have seen increased sponsorship interest by promoting the club in a positive light, and noticed people around the club becoming more engaged online and at the games.”
FREQUENTLY ASKED QUESTIONS ABOUT SOCIAL MEDIA MARKETING
Here are our teams answers to some of the answers to some of the most frequently asked questions we receive about social media.
Do I need to pay for social media?
Fortunately, Facebook is a free-to-use platform. However, its 2.85 billion users make it a great platform to advertise on. Any business page can create and run ads on Facebook, however, you will have to pay for these. Facebook Ads are incredibly effective methods for businesses to boost their visibility, make sales, or promote events. Furthermore, thanks to Facebook’s enormous database of information it is possible to personalise and laser-target a specific audience. However, for all of its benefits, Facebook Ads are not an easy interface to use, and paid ads are not easy to execute. Not to mention, the bidding price to obtain meaningful results can be quite high compared to other platforms. However, in the hands of competent professionals, Facebook advertising can be extremely profitable.
What social media platform is best for my business?
The importance of having a social media presence is unquestionable as 53.6% of the world’s population uses social media on an average of 3 hours per day. However, determining which social media platforms are more suitable, and profitable for your business requires an analysis of your ideal customer, their buyer habits and your objective.
How often should I post on Social Media or in my blog?
Although some argue that it is best to post daily on social media and weekly in your blog, we advise to focus more on the quality than the quantity. Social Media posts are helpful to engage your audience and there is nothing wrong with posting everyday – provided the content is entertaining and not dull or irrelevant.
Blog posts should be well-thought. If you can manage to write a great value post weekly, you can certainly do that. However, it’s better to write a great blog article once a month than one average per week. If you need support with your blog writing or social media, we offer Social Media and blog management services that include research, copywriting, content strategies and development, scheduling and posting.
Is Twitter effective for marketing?
Twitter is popular among public figures and it is known to be used to stimulate social and political debates. However, because of some of its unique advertising features, such as low cost per click, pay for performance and tweet engagement targeting, it carries a potential that in some cases can overcome the negatives.
What type of marketing works on Instagram?
Instagram has a younger demographic than Facebook, it is a visual platform that is developing interesting features such as video sharing and Instagram stories that can be an opportunity for your business depending on the nature of your offer.
Is Facebook marketing effective?
- Facebook is the most used platform in the world with over 2.7 billion monthly active users. It is the most broadly used across a variety of demographics and the most used social media platform for advertising.
Is LinkedIn marketing effective?
LinkedIn is a social media platform for business professionals and B2B networking. Linkedin is one of the largest platforms for job seekers, employers, and recruiters. It has also become an extremely popular method to view a companies portfolio and employee or directors curricula – therefore in many circumstances it is beneficial to have an updated, effective page.
What other Social Media platforms are good for marketing my business?
There are many other interesting platforms that can be powerful for advertising, such as TikTok, Pinterest and Snapchat. Some are even out of the box: like Quora or Reddit. But in conclusion, there is not one answer for every business.
The best thing you can do is analyse your service/product and experiment what platform gives you the best return on investment. It is always wise to not do too many things at the same time. Start with 2 or 3 platforms and measure your results.
If you are interested in having AdCraft’s social media specialists analyse your business to determine it’s most effective platform, book a free consultation via the form below.
SOCIAL MEDIA MANAGEMENT PORTFOLIO
Browse through some of our latest Social Media Management Projects below.
Want to see more? Of course you do…