GET FOUND ONLINE WITH SEO
Reach The Top Of Search Engines
Search Engine Optimisation (SEO) is one of, if not the most valuable long-term marketing strategy for businesses in the digital age. Provided you are like almost everybody else, you are using Google frequently to find the business or product that you are after. Now, you must understand the true value of having your business display up at the top of Google.
SEO For Business
SEO or Search Engine Optimisation refers to gaining and growing the visibility of a page in unpaid search engine results. SEO involves both technical and creative matters to improve search engine rankings and to increase web traffic. It is now proving to be one of the most crucial elements in every business’ marketing and growth strategies.
Using advanced SEO methods, our team ensures your page and content is optimized to reach the top of search engines, giving your customers the best chance to find your business.
Higher SEO Rankings
Being placed on the first page in relevant search results is great starting point to target, however, the higher up your listing results appear, the more visitors the website is likely to receive. Ideally, your website needs to target and rank for a number of key search terms, and aim to be within the top three positions for that particular search.
Having an SEO expert working alongside your business, you can expect an increase in web traffic, increasing the likelihood of sales, or interest in your services that you offer. If your website is not ranking highly, many potential customers are visiting your competitor’s websites instead. This means you are looking at an opportunity for a large improvement in your marketing, traffic, and profitability.
Basic SEO guidelines
- Keyword Research
- Improving User Experience
- Local SEO
- Link Building
- Data Analysis and Reporting
- SEO focused Web Design
Perhaps the most important aspect of your SEO plan is targeting the correct keywords, typically these words or search terms will be, or be closely related to the service/s that you offer. In targeting keywords, it is important to investigate and understand a term’s search volume, and competition. Search terms that appear in search engines more frequently are typically more competitive, and therefore require a more thorough approach. AdCraft Studio will give you expert advise on which keywords to target taking into consideration the search volume, competitiveness of the term, priority services for your unique business and the potential of particular searches translating into sales.
After developing your keyword strategy, the next step we take is review and update content for your website to ensure it is relevant, valuable, unique, readable and as engaging as possible. This may involve generating new pages of content or enhancing the information that is already present on the site or even combining content from multiple pages, onto a singular page in order to build a higher authority page to attract more users.
When optimising a website for search engines, text is the most important form of content for SEO, as it is the most ‘readable’ form of content for search engine bots to crawl, understand and index. Other forms of content, such as images, audio and video, are useful for improving the user experience, however, cannot be readily understood by bots (which is why alt text is beneficial to use each of your site’s non-textual content).
The user experience (UX) is another extremely important factor for SEO. Just about any adjustment that can be considered an improvement to the experience of website visitors has the potential to increase traffic. When people have a good experience while viewing information on a website, a positive first impression of the business is being generated. It is important to understand how important first impressions are for the sales process. It is in Google’s interest to understand a site’s UX properties and a website that generates a good user experience is certainly going to be beneficial to its SEO.
Some examples can include how quickly the pages load, the way in which the pages render on various static and mobile devices, how useful or enjoyable your content is and how easy the site is to navigate. Part of our SEO service includes assessing UX factors and developing strategies on how to improve them.
For businesses that need to target customers in a particular geographical region, prominence in the local map pack provided by Google, has become increasingly important. For example, local SEO Wollongong, means to list your business in the correct way on Wollongong-based, business citation sites. This is known to have a significantly positive effect. As well as beneficial, SEO Wollongong directories, being listed high ranking directories and citation sites such as Google My Business, True Local, Local Search, Yellow Pages, Yelp, and social media platforms will establish your credentials as a trusted local business.
Publishing high quality, unique, valuable, and informative content that is accessible on search engines is the most efficient and effective method to earning links from other websites.
Probably the most common error we find with new businesses, is building a website without considering SEO factors. Features relating to poor web design may include slow page loading, non-mobile friendliness and the absence of important features that promote quality SEO. If you would like a free website SEO review and consultation, please contact us for more information.
FREQUENTLY ASKED QUESTIONS ABOUT OUR SEO SERVICES
Here are our teams answers to some of the answers to some of the most frequently asked questions we receive on SEO.
Why does my website need SEO?
Google handles 3.5 billion searches per day. Search engine ranking is one of the best assets for your business. Search Engine Optimisation (SEO) is a marketing practice that ensures that your website ranks well when someone is searching for something relevant to your industry, products, or services.
According to studies, the first webpage that Google recommends captures 71% of all search traffic clicks. Comparatively, the second-page results are estimated to capture below 6% of all website clicks, which only proves how imperative SEO is for your business.
Many complex factors determine your website ranking through SEO- such as mobile responsiveness, keyword targeting, and data analysis. For this reason, to experience the best results, it is wise to hire SEO specialists who are aware of changes in logarithms and software tools. To learn more about how Adcraft Studio can improve your SEO, contact us today.
What are keywords?
Keywords are the main words and phrases that people type into search engines such as google or bing. They are also the main words attached to images, videos, blogs, and any other form of information or content that you can find on the Internet. By matching the keywords attached to your content with keywords that your target audiences are searching for, you will increase your search ranking on Google. It then becomes easier to receive quality traffic into your website and leads that are likely to convert.
How often should I update my website content for SEO?
A website needs to be updated regularly, and not only to meet the ongoing UX/UI standards that are rapidly changing. Additionally, a website should be updated regularly by adding and refreshing new, relevant content that is SEO optimised to increase its search engine ranking. To estimate, a website should be updated every six months to a year. A successful website will have an intuitive, up-to-date user interface design, as well as a structure that is optimized for usability while providing relevant and engaging information. Furthermore, when determining website search rankings, the Google algorithms can detect and will favour a website that is constantly updated.
Do I need a blog?
You don’t need one, but by having one, you definitely can gain a lot of traffic, and potentially conversions. Consumers have changed in the past 10 years and now more than ever people make their own research before trusting a product or a service. Blogging allows you to be a step ahead towards your prospects scepticism. In fact, since your prospects are already googling about your Industry and competitors, why don’t wow them by providing genuinely valuable information ? By creating an engaging Blog that entertains, informs and shares free value, not only your SEO ranking will benefit immensely, but you will have the precious opportunity to educate your own audience and address their concern in advance – and nevertheless earn their trust.
What is Google My Business and do I need it?
Google My Business is a dashboard that enables you to manage and optimize your Business Profile on Google. It is certainly a high performative tool for SEO.
Google My Business is a tool that enhances your Business’ Profile and boosts its visibility (and therefore SEO). You can use Google My Business like another social media platform, and therefore engage with your customers, responding to reviews, enable direct messaging and post content.
The reason why Google my Business is great for local marketing is that it (obviously) works well with Google’s ranking algorithm. Using Google My Business dashboard, indeed, you can target keywords into your Business Profile, and therefore improve your ranking in local results.
Google indeed will also highlight sections of your profile that correspond to the term that Users have searched and will display information that are relevant to consumers in your category. Even better, Google will enhance with bold text all the keywords in the content of your profile that might be of the Users interest.
In order for this to be effective, you need to have SEO optimised content in the first place. Keep in mind that Google algorithm is sensitive towards accurate targeting, genuine content (meaning quality, original and updated information) and how legitimate your Business looks, so it’s important to engage with your audience and respond to reviews.
If you wish us to help you set up a functioning Google my Business, create content for it, and improve your Google ranking, feel free to book your free consultation and we’ll tell you exactly how we’re going to improve traffic to your website.
What AdCraft can offer your business
Page Speed Increases
SEARCH ENGINE OPTIMISATION PORTFOLIO
Browse through some of our latest Search Engine Optimisation Projects below.
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