COMPANY BRANDING AND GRAPHIC DESIGN

BRANDING AND LOGO DESIGN

Branding

Company Branding is all about maximising every opportunity, and building a meaningful connection with your customers. You want your customer to choose your brand over any competitors whether you require a new brand, a refresh or brand architecture for your organisation. AdCraft Studio can produce all your branding requirements including company’s brand strategy, logo design, naming, identity and brand guidelines. Working together, we will learn about your brand vision, objectives, customers and market.

Branding Company

COMMUNICATION

STYLE

DESIGN

SUPPORT

Graphic Designer Wollongong

Style Guide

With our creative and technical process, incorporating the overall strategy and rounds of stress testing, the perfect guide for your brand applications will be delivered. We can advise you on everything around branding, design, values, tone, logo usage, sizing, fonts, colours, location, social media, web presence, media and more. Our graphic design team will ensure your brand is consistent across all platforms, media, and all design requirements are met and refined with a fine tooth comb.

Design Of Marketing Collateral

We cater for businesses of all sizes, whether you need a basic set of guidelines, or a more elaborate version to ensure your brand is future proof. Our team will produce excellent design solutions for your branding whether it is for digital media, or print.

FREQUENTLY ASKED QUESTIONS ABOUT OUR GRAPHIC DESIGN SERVICES

Here are our teams answers to some of the answers to some of the most frequently asked questions we receive on graphic design and branding.

What is the purpose of a logo? Why is it important?

A logo is a symbol associated with your company name and promise. A logos’ purpose is not communication. This is the responsibility of other marketing strategies, such as branding or advertising. Instead, a logo’s main function is identification. It is a symbol that is effectively associated with your brand. A logo needs to be simple, appropriate, and memorable. 

Simple because it needs to appear in different sizes and formats. Too many details or complexity can be lost in translation and make the logo unrecognizable or hard to read. Appropriate because, although it does not necessarily need to represent the service or the product itself, it still needs to be suitable to the industry. For example, if you are a plumber, it is appropriate to have a water drop as a logo, but much less appropriate to have a thunder. However, memorability is the most important characteristic of a logo because it is intrinsic to its function. A memorable logo is what stands out and helps the customer not only to remember a specific brand but to have a positive feeling associated with it.

Do I need branding?

Branding is part of the marketing strategy that determines the gut feeling your audience will have towards your company. It is the very foundation of every business because through branding you can communicate your business values and position in the market. For instance, if a company’s marketing strategy is to target Millenials that are concerned about environmental issues, the branding will be designed to appeal to this particular audience. This would be done by communicating eco-friendly values consistently and efficiently across the business dynamic. From business cards made with recycled material to non-plastic packaging with organic texture; from a minimal Web Design to a copywriting that inspires awareness about the future of the planet. Every company, no matter how big or small needs consistent, strong branding from day one. 

Does your agency handle branding?

Yes. We handle Branding as single service or as part of our full-service packages. Either way, we consider Branding as part of a Company Marketing Strategy and that’s why we develop a Branding strategy only after having researched the Industry, competitors, the SWAP analysis and so on. Branding is not just about visual appeal, it is mainly your Company positioning within the market – and therefore the dominant factors in regards to prices and sales. In Wollongong, we are one of the few Agencies that excel in establishing Brands effectively and concisely—grounding the work on data, studies and research. Marketing is the puppeteer behind solid brands. Without a thorough strategy, you have only guess work.

Should I rebrand my business?

If your business is not performing well, it is important to investigate the underlying causes. If you find indicators that your branding can be stronger, it might be wise to consider. However, like branding in the first place, it should be anchored in solid research that has covered the study of competitors, a SWOT analysis, and your positioning in the market. Adcraft Studio has successfully rebranded many companies, with the use of a thorough and well-executed marketing strategy.

How much does a logo cost?

Design is not a straightforward, predictable process. Prices for a logo can vary depending on a myriad of factors. Quoting an hourly rate is usually not a preferred method for designers. First of all, it can be highly inaccurate. An inexperienced junior designer might spend hours trialing designs, or perhaps being unaware of software procedures and shortcuts. Whereas a senior designer could complete the same product much more quickly.

In our experience, the best way to quote a logo is by project, following three simple parameters; its extent of the project, the level of the designer, and the level of the company. Generally speaking, pricing depends on several factors and differs case-by-case. However, asking a designer for an estimated price will always be free.

What is the difference between a logo and branding?

A logo is just a symbol that identifies your Brand and it has to be consistent with your Branding strategy. It can be a graphic, typographical of the brand or a combination of both. It is important for it to be simple, appropriate and memorable.

Branding is a broader process that involves designing a Communication Strategy able to visually  convey the core message of your company (which has been outlined in your Business Plan and Marketing Strategy). It includes the logo, the fonts, imagery style, color palettes, layouts and any other graphic for marketing collateral (business cards, packaging etc).

Even if you have paid a Graphic Designer for a professional  logo, but all the other visual elements are not consistent within a Branding Strategy, your Company will not be perceived as cohesive and legitimate. This is because 70 years of Advertising has subconsciously trained our eye to recognise and appreciate patterns and visual consistency.

We do suggest to our customers to develop a Brand Style Guide: a document that is designed to illustrate how all the visual elements need to appear in the different formats (print or digital) and according to the specifications. These precious documents can be used by any employee of your Company to ensure your Branding comes across as consistent and accurate in every circumstance.

What AdCraft can offer your business

  • Logo Design

  • Company Branding

  • Brand Style Guides

  • Design For Print

  • Photo Editing

  • Digital Ad Designs

  • Marketing Collateral

  • Social Media Communication