BALKAN EXPRESS ADELAIDE

• Develop a business plan for a hospitality investor in order to obtain a highly sought after lease in Adelaide.
• Provide a marketing plan and marketing timeline for the business to follow, in order to achieve its ambitious objectives.

AdCraft Studio were approached with a brief for business concept by an investor, looking to establish a restaurant in the City of Adelaide to provide a modern Balkan experience with the culture’s cuisine in a modern restaurant and bar. Our team put together a business plan and marketing plan for the leasing application, which was selected among over 50 applications as the most viable business model for a highly sought after lease. The document includes:

• General Business Concept
• Sample Menus
  • Kitchen
  • Woodfired Pizzas
  • Drinks
• Outline Of Service Style
• Team & Staff Requirements
• Venue Design
• Target Market
• Location
  • Demographics
  • Market Research
• Marketing Outline
• Marketing Timeline
• Financials
  • List of Purchases Required
  • Pro Forma Profit & Loss (3-years)
  • Break Even Analysis

• The business is now in operation today, and has the business and marketing plan necessary to succeed in what is a very competitive industry.