BALKAN EXPRESS ADELAIDE

SCOPE
- Develop a business plan for a hospitality investor in order to obtain a highly sought after lease in Adelaide.
- Provide a marketing plan and marketing timeline for the business to follow, in order to achieve its ambitious objectives.
DETAILS
AdCraft Studio were approached with a brief for business concept by an investor, looking to establish a restaurant in the City of Adelaide to provide a modern Balkan experience with the culture’s cuisine in a modern restaurant and bar. Our team put together a business plan and marketing plan for the leasing application, which was selected among over 50 applications as the most viable business model for a highly sought after lease. The document includes:
- General Business Concept
- Sample Menus
- Kitchen
- Woodfired Pizzas
- Drinks
- Outline Of Service Style
- Team & Staff Requirements
- Venue Design
- Target Market
- Location
- Demographics
- Market Research
- Marketing Outline
- Marketing Timeline
- Financials
- List of Purchases Required
- Pro Forma Profit & Loss (3-years)
- Break Even Analysis
The business is now in operation today, and has the business and marketing plan necessary to succeed in what is a very competitive industry.
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