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The Difference Between Marketing and Advertising.
The Difference Between Marketing, Promotion and Advertising. Marketing is the reason why you end up at the Circus There is a beautiful analogy about marketing which recites approximately like this: if the Circus were coming to Town, the act of finding a good location for the Big Top that would be Research. Putting up a big sign in front...
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SEO Steps For Beginners
SEO Steps for Beginners - Grow Your Online Presence It is simple! If you want your website to be seen, you need SEO! With 50% of customers choosing to buy from the top 3 google search listings, ranking higher on google with SEO is a game changer! This article looks at...
The 6 Most Important Web Design Principles
Follow this guide of Web Design Principles in any website design for success. Tailor the success measures of the site based on its purpose, e.g. number of sales, number of users, or ads revenue, etc.
Is Google My Business Essential For Success in 2021?
Google My Business is an essential platform for small business to increase their exposure. With so many local businesses yet to be on Google My Business, we thought we would outline why you should!
How Google Search Works – Why Nobody Should Miss This Opportunity
This article looks at how Google search works and how Googlebots crawls the web. Alex delves into the importance of submitting sitemaps for indexing and optimization of your page.How Google Search Works - Why Nobody Should Miss This Opportunity Google is used by...
New Frontiers of Marketing
The Importance of Being Subtle: New Frontiers of Marketing. The British advertising maestro, David Ogilvy, used to say: “A good advertisement is one which sells the product without drawing attention to itself”. It sounds odd, but it works in synergy with our emotional...
Video Will Grow Your Business
This article explores the benefits of video marketing, and some tips on how to approach planning for your next video.Video Will Grow Your Business A video is how to say it. To say what? Who you are and how you can help your potential customer. That’s all your clients...
Google Ads vs Facebook Ads
Google Ads vs Facebook Ads You are considering promoting your business, and not sure the best way to go about it? In today’s growing digital age, making the right decision and investing in the right product for your business is essential to ensure you get the most...
What is SEO? Is it Necessary?
SEO is one of the most important marketing tools in the modern, digital age. This article looks at what is SEO, and basic practices to get your business underway with SEO marketing.What is SEO? Is it Necessary for Every Business? What is SEO and why is it so...