by Sofia Cavalli | Dec 23, 2018 | Blog, Business Plans, Digital Marketing, Social Media
Why Marketing is Very Much Like Seduction Marketing nowadays almost sounds like a dirty word. We tend to associate marketing and advertising with deceiving to sell. We think of hard selling techniques and even more specifically, the annoying guy calling us at dinner... 
by Sofia Cavalli | Aug 19, 2018 | Blog, Digital Marketing, Video Production
This article explores 5 Reasons why Advertising through Video is Effective. The article comments on the ideas of Marshall McLuhan whose work is considered a cornerstone of media theory. He was famous for his expression “the medium is the message” and... 